The end of the calendar year always signals a bunch of “best of” lists with eye-catching witticisms. I like these kinds of lists because they sum up, in just a few words, what
we accomplished, how we fell short and what we can look forward to for the following year.
That’s why PC Mag’s “Best of the Decade” list caught my eye. Is it really the end of a decade? Yes, and no. Just like a newborn is “0” years old when born, we really won’t enter the new decade until 2011. Regardless, any way you slice it, it’s still hard to believe 10 years have gone by since Y2K!
In addition to the personal references we all share with technology, the list on PC Mag is, of course, also important to the business marketplace and even to the accounting profession. As more and more of the profession’s clients realize their increased capabilities through technology, the firms and companies who serve these clients (and customers) also must realize the benefits technology brings to the table – and use these to their fullest extent.
I won’t reveal my source, but a Louisiana accountant told me the other day that, if they had their druthers, most others in his professional group would still be on DOS… and that “1-2-3” thing.
While amusing at the time, it got me thinking. Is it the profession’s responsibility to educate itself about technology, or should we rely on technology providers to do this for us?
In this day and age, if you are going to deliver tax services to your clients, you had better understand the role technology plays in delivering these services. With technology ranging from cloud computing to the virtual office and remote access, we just can’t get away from technology. Yet, we must use technology in efficient ways, not just for the sake of displaying the latest bells and whistles.
We must be vigilant in absorbing innovations. We must ask others to explain the most complex configurations to us. We must take the initiative to do this as a group – not wait for others to come along and explain it to us first.
In 2010, let’s work hard to meet our clients’ expectations with regard to efficient uses of technology, while trying to stay one step ahead of them.
There’s an app for that, isn’t there?
About the author: For more than 20 years, Scott H. Cytron, ABC, has worked with CPAs and accountants, providing public relations, marketing and communications services. He is a frequent contributor to industry publications covering professional services industries, including accounting, healthcare, legal, financial planning, collections and debt, and high-tech. Scott tweets, has pages on Facebook and LinkedIn. Contact him at scott@cytronandcompany.com.